The revolution of social marketing has brought forth some amazing ideas. It is the Internet that allows these innovations. One, in particular, has the potential to reinvent the sales game. It is well known that the retail market is slipping in sales. Sure, retail giants still have a strong foothold in the marketplace. But, more and more people are turning to the web.
So, how can one brand come in and remove that disconnect? Is there something that can get retail products in front of web users in a large platform? Amazon is one, but Amazon lacks social connectedness. Alphatise has the social approach going that is potentially groundbreaking.
Users create a list of items they want from an app. They clock in what they are willing to pay for the item. The platform will then search through its huge retail database to find out where that item is and how close it is the desired price. If a result is found, the user will be prompted with a message for purchase. No trip to the store. No excessive digging. The app does the dirty work.
The social aspect is perhaps the most challenging and rewarding. Users are prompted with special deals that pertain to what they have on their wish list. An example is a company can offer 25% off for those who are seeking new garden equipment. When garden equipment is added, users will receive a discount specific to a retailer- and perhaps at a price lower than they requested.
The friend system allows users to see what friends are looking for, and to act on social deals that they, specifically, are receiving. There are practical benefits to this, such as saving money. But, users can also see gift ideas present in their friend list. It’s an intuitive single-stop for gifting.
Shopping has always been a social experience, and this socially-integrated app helps promote this idea. In enough hands, the app can reinvent the way items are bought and sold. Buyers share, remark, collaborate, and freely explore the prices they want to pay to see if the market can oblige.Top